The legend

An elvish name, a stylised image of an elf on the bottle label and the slogan “A taste of mystery”!  Why create an entire world around our beers?

Une rivière en fôret, surplombé par une ruine sur une falaise

La Belle Roche, along the banks of the Amblève river

Fantastical beings, like elves, often feature in the legends of the Amblève valley, such as those told by the 19th century Belgian writer, Marcellin La Garde. Among these stories, which are as delightful and mysterious as Elfique craft beer, is “The Elf of La Belle Roche”, which is the origin of the Elfique name.

La Belle Roche, situated along the banks of the Amblève, is the home of a kind of nymph, a naiad, who shines with eternal youth, and who appears only once a year, when the weather is beautiful, during the night of 1st May: she comes to bathe in the Amblève, in a long white dress, wearing a crown of water lilies, buttercups and forget-me-nots. It so happened that the daughter of a lord, whose castle overlooked La Belle Roche, loved a youth who, being very virtuous, refused her. In despair, she threw herself into the Amblève, and was lost forever. 

To approach her, there is only one condition: the young man must be “as virtuous and pure as she is beautiful”.

Whatever her origin and the motives which brought her this sad fate, it is sure that the Elf guards a treasure which surpasses the riches of all the kings and emperors put together, and that this treasure, along with her hand and her heart, will doubtless belong to the young man of twenty or twenty-one, who is able to touch one of the folds of her dress, during one of her rare, nocturnal apparitions. To approach her, there is only one condition: the young man must be “as virtuous and pure as she is beautiful”.